PRMan

A few weeks back the Public Relations Society of America (PRSA) asked the world to re-define PR. A worthwhile activity when you consider their current definition heralds from 1982 – another age compared to what the profession has become today. Its crowd-sourced project is designed to update this and hopefully output the perfect PR definition. [...]

Great to see some recognition of the Crapps Awards in the Guardian. They should be so proud! http://www.guardian.co.uk/media/organgrinder/2010/dec/15/crapp-pr-award Do I detect a bit of tech PR Guardian Technology idol worship going on with both Charles Arthur and Jemima Kiss in the billings? I personally think CA would make a great PR too. Get in touch [...]

An important launch took place in the world of social media yesterday. LinkedIn, the professional’s network not known for new innovations, has caught onto the recommendation trend, launching Company Pages (should this be relaunch?). Now companies who maintain a profile on the site can list products and services and start encouraging customers to recommend them. [...]

I was speaking to a colleague over a couple of beers recently about journalist relationships. The issue was over the maintenance of relationships and specifically who fits the bill for journalist entertainment in the agency world. By this I mean where entertaining journalists becomes part of a PR person’s job or objectives. The interest in [...]