To pay or not to pay – maintaining journalist relationships in agency PR
I was speaking to a colleague over a couple of beers recently about journalist relationships. The issue was over the maintenance of relationships and specifically who fits the bill for journalist entertainment in the agency world. By this I mean where entertaining journalists becomes part of a PR person’s job or objectives. The interest in [...]
My #PRdefined definition for 2012 http://t.co/kT3sFkAg